sabato 21 febbraio 2015

Written by Fei Fei

The Newsweek, in partnership with Corporate Knights Capital, has released its Newsweek Green Ranking, which shows the standing out companies on corporate sustainability and environment impact. "The ranking offers unique insights about how the world's largest companies are positioned around a wide variety of material themes, including climate change, rising energy costs and water scarcity." Said Toby Heaps, CEO of Corporate Knights Capital.  
Vivendi, a French leading telecommunication firm, was elected as the greenest company in the world followed by the American Allergan and Adobe Systems. 
Europe was well represented by other two French out performing companies (Kering and Schneider Electric), Compass Group based in UK and the Swedish Atlas Copco.
The following table shows the global top 10. 


What made Vivendi be the most sustainable company, according to this ranking, is its effort in implementing its renewable energy strategy, which among other things has led the French Giant to invest hugely in solar energy for one of its subsidiary in Morocco. Moreover, Vivendi has tied the executive ‘salary to environmental and social performance of the company. Incentives have been given to workers who use public transportation and even suppliers have been forced to be consistent with corporate social responsibility and sustainability principles. 

The American Adobe Systems has more than 70% of workplaces that are LEED certificated, effective waste reduction plan and energy management projects.
As every ranking the Newsweek Green Ranking is subject to imperfection in measurement or method ( here the link for the ranking methodology), nevertheless the main aim of this kind of investigation is not to segregate the virtuous and the bad firms but to enhance the pressure for companies’ environmental data disclosure and incentivize better performance. 
 “What we're seeing more and more is a direct link between corporate sustainability, reputation, and financial success”, said Elijah Wolfson, senior editor at Newsweek. “Many of the world's largest public companies have begun to recognize that in order to be successful moving forward, they need to openly account for their environmental impact.”

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