martedì 29 aprile 2014

What is commonly unknown to the majority of us is that there may be a bad relationship between forests and fashion. It's for this reason that the last 21st of march, which is the international day of forests (watch the promotional video), the main focus of UNECE-FAO Forestry and Timber Section was "innovative forest fibers, and how they contribute to a greener economy while being fashionable and marketable" (UNECE source).

Rayon, viscose, modal and lyocell: these are the main fabrics used by our fashion firms causing the logging of more than 70 million trees every year. What's necessary for the clothes production is the tree pulp and all the trees logged for this reason, placed end to end, would circle our planet 7 times. The image provided gives the best idea of this problem.

source of the image: http://canopystyle.org/forests/

But what can we do to put an end to this trend? First of all, we can start by paying attention to what we buy and avoiding t-shirts or whatever made of viscose and the other convicted fabrics. Why then not buying from those companies that are already safeguarding the world's forests, such as Quiksilver or Eileen Fisher? Other firms are doing the same and to date nearly two dozen companies and designers partecipate to the “Fashion Loved by Forest” initiative of Canopy, a canadian association which promotes the forest conservation. Just to give an example, as some newspapers reported during the last weeks, ZARA and H&M pledged to eliminate old-growth forest destruction for producing their viscose and rayon. This could be a step forward that limits the deforestation of what is today the remaining 20% of the word's ancient forests. There are "Millions of years of evolutionary perfection at risk" (cit. of Canopystyle.org) and fashion must do its part. 



Maria Carolina de Vera
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